Display Advertising
Although most of Alison’s early display ads have been lost to the sands of time, below are a few examples from her many luxury yachting industry clients. In addition to magazine advertising, Alison also created outdoor, below the line and radio campaigns for many of these clients, and was often consulted on branding and brand identity. While Marketing Director at Ocean Independence, Alison oversaw an entire rebranding of the company, with the subsequent rollout across all 16 international offices including uniforms, office signage, printed materials, yacht show collateral (flags, signs, banners), website, corporate magazine, EDMs and more.
Client: The Australian Republican Movement
Created for AWARD school, this display ad was deemed the best of the year. Writing and art direction by Alison Rentoul.
Client: Ocean Independence International, UK
I created this display ad when I was Marketing Director for this company, launching our new corporate strapline which I also wrote: Global Vision, Local Insight. Writing and design concept by Alison Rentoul.
Client: YCO Yacht Brokerage, Monaco
This display ad featured several of the world's largest yachts which were under management by YCO at the time, and the copyline 'why compromise' incorporating YCO's name. Writing by Alison Rentoul.
Client: Peter Insull's Yacht Marketing, Antibses
Created for Boat International magazine, the brief from this client was to design an ad that created an emotional connection in the viewer. Writing and concept by Alison Rentoul.
Client: Simpson Maritime, Hong Kong
Carefully crafted to work in both English and Chinese, this headline was written to target wealthy Chinese business owners for an international yacht brokerage company. Writing and visual concept by Alison Rentoul.
Client: Ocean Independence International, UK
This is a recruitment ad disguised as a brokerage listing. We ran it in the brokerage section of Boat International where it successfully attracted the attention of a number of high level brokers. Writing and concept by Alison Rentoul.
Client: Peter Insull's Yacht Marketing, Antibes
Continuing the campaign we created another ad designed to tug at a yacht owner's heart strings. Writing and concept by Alison Rentoul.
Client: Mediterranean Yacht Brokers Association, Nice
Our brief was to create a differentiating point and reason for joining MYBA, based on the quality of their members. Writing and concept by Alison Rentoul.
Branding
Alison has been closely involved in the launch of many corporate identities and brands throughout the years, including those for her own businesses. Here are some of the brands and logos she has created and/or had a leading hand in helping bring to life.
