Digital Copywriting, Editing & Content Creation
When it comes to web design and editing, Alison has created sites in a wide range of web editing platforms including Shopify, Squarespace and Wordpress. Alison has been using CRM and EDM platforms since they were first developed, and she knows Mailchimp like the back of her hand.
Being quite techy, Alison is very capable when it comes to installing and operating various web plug-ins and apps. She has experience in creating review content, web bot chat messaging and creating powerful autoresponder sequences that drive sales. In her business The Crew Coach, Alison developed a range of ‘evergreen’ web based products which comprised a complex web of automated sequences from webinar recordings to downloadable e-books and e-courses.
In addition to this, Alison has a strong design eye. With a solid foundation in Adobe Creative Suite, Alison can happily work in Photoshop, InDesign or Illustrator, but is equally comfortable editing or creating content in Canva. She has had considerable experience in preparing professional print-ready artwork.
In addition to content creation, Alison has often been consulted regarding User Interface optimisation, making websites more intuitive and easier to navigate. Alison keeps up to date with all the latest developments in digital and social media, and has considerable expertise in SEO content writing, as well as Pay Per Click advertising including Google AdWords, Facebook and Instagram.
Script Writing
Alison has scripted a great deal of promotional videos and radio ads over the years. Here are just a few of her most recent scripts, for Incubator client, The Salvation Army.
Social Media
Alison has considerable experience in building strong social media profiles and followings, both for her own businesses and for others. Below are two examples of this:
Aquamarine Home
Alison’s former business, Aquamarine Home, was founded to provide an ethical and sustainable alternative for lovers of coastal interior design. Although this business has closed, the instagram page is still online and has close to 2,500 followers.
The Crew Coach
Alison’s former business, The Crew Coach, was founded to provide career coaching, leadership training and team building to crew working aboard luxury superyachts in the Mediterranean and Caribbean. She steadily built an audience of just under 10,000 followers on this Facebook page and although this business has since been sold, the Facebook page is still online.
Blog & Digital Content Writing
Having written thousands of blogs, articles and social media posts for a large range of businesses and organisations, including her own, Alison’s digital content creation experience is vast. She is well-versed in writing for SEO and keyword incorporation while still maintaining editorial integrity within the piece.
Onboard Online
In Alison’s business The Crew Coach, she wrote countless blog and online articles giving superyacht crew career and leadership advice, and establishing herself as a leading authority in this industry. Although The Crew Coach was sold in 2018 and the website has since been changed, a large selection of Alison’s original articles can be seen here on Onboard Online.
EDM Management & Writing
In addition to her own businesses, Alison has created many EDM newsletters for other organisations. She sources, proofs, writes and edits the copy, plans the issues, creates the layouts and manages subscribers. Click the images below to view a few examples of newsletters Alison has managed in the past.
